Tips for Choosing Promotional Merchandise That Will Generate a Buzz around Your Brand

 Social media advertising is the first thing you might think of when aiming to create awareness of your product. Though beneficial, promotional products still have a significant influence on today’s buyers, with over 60% saying they will invest in a brand whose promotional product piques their interest. The main aim of using promotional merchandise is to generate enough buzz around your brand to propel your sales. Unfortunately, a few marketers do not think much of their choices of merchandise when promoting their brand and end up with significant losses. Here are tips for picking a promotional product that generates enough buzz around your brand.

Set your campaign goal

Investing in promotional merchandise without a goal is wasteful. Meet your marketing team and brainstorm on the specific goals for your promotional product before settling on what product you will use and its design. With clear goals in mind, you can pick the best product to meet them.

Know your audience

You might decide to use a mouse pad as your promotional product but distribute this to clients that are not tech-savvy. This product choice means that your audience will not use it, and you will incur losses. Take time to study your target market’s interests, age, gender, and careers to pick a product that will prove valuable.

Make it visual

Promotional merchandise does not have to be tacky or ugly. Nowadays, people are looking for picture-worthy things that they will show off. Choose the best designs, patterns, and colors for your promotional products to ensure they are worth showing off, so they reach a larger audience when people show them off on social media platforms.

The right promotional products can be a gold mine for your brand. They will help you connect with clients with no distractions and unfair competition. Focus on the above aspects when aiming for the highest returns with your merchandise.